Grant Victor Branding Guidelines

The Grant Victor Branding Mission

Grant Victor and our SBUs strive to be the ATM hardware and service suppliers of choice for all retail, hospitality, and financial industries. We will continually seek to grow our presence in these industries and advance our efforts to provide the best products and customer experience available.

Branding Components

There are four main components that make up the Grant Victor brand.

Logo

Our logo is the face of Grant Victor and the symbol a person relates their experience to when interacting with our company. The Grant Victor logo consists of symbols, words, colors, and shapes to promote instant public recognition.

Identity

Our identity is how we perceive ourselves as a company. We present our identity to the world when we position ourselves in various marketplaces through visual, written and verbal communications, and as we interact with customers.

Brand

Our brand is the opinions and expectations of our customers. It is for them to decide based on their interactions and experiences with our company. It is not what we say it is. It is what they experience it to be.

Brand Implementation

We all have the responsibility to guide public perception by utilizing our branding guidelines each time we communicate on behalf of the company. Communicating consistently across all mediums and touch points, company-wide, is the key to building a strong brand.

Writing Style

Using a consistent communication style and tone of voice is a critical part of making a successful brand. The following voice elements and terms define how we stay within our brand while communicating with our customers, strategic partners, and fellow team members.

Clarity

Our brand message should always be clear and to the point. Our customers can’t act if they don’t understand what we’re asking them to do.

Use simple sentences in a professional conversational writing style.
Minimize the use of jargon. It can be confusing to some groups.

Simplicity

One of the best things we can do for our customers is to reduce complexity, both with messaging and buying processes. The easier we make it for them, the more likely they are to respond positively.

Avoid adding unnecessary details. They tend to confuse the point.
Determine what the main focus of the item is. Use simple language and get right to the point. State precisely what you mean and what you’re asking the customer to do.

Honesty

Honesty builds trust, which is critical to the buying process. Always be honest in your communications to foster trust. Trust will strengthen our brand and our sales, and encourage repeat business.

Focus on our strengths and the solutions we offer.
If necessary, acknowledge what we cannot do but don’t dwell on the reasoning.

Confidence

A confident demeanor commands attention and solicits favorable responses.

Communicate our advantages in a direct and friendly manner.
Be careful to be respectful and not come across as arrogant. Arrogance produces the opposite reaction of confidence.

Preferred Common Terminology

Preferred	Alternate	Don’t Use
ATM or ATMs	ATM Terminal	ATM Machine
Certified Repair Center	Repair Center	Repair Shop
Partner	Customer	Client, Consumer, Patron, Prospect

Official Grant Victor Logos

The Grant Victor logo represents our identity. Consistent use of these logos is critical in building a strong company brand. The following logos are officially available for use in Grant Victor communications.

Official Logo

To be used in all situations unless conditions require a single color logo.

Official Grant Victor Logo

G Box Logo

This logo mark is acceptable in certain circumstances such as posters, tee shirts, etc.

G Box Logo

G Only Logo

This logo mark is acceptable in certain circumstances such as icons, posters, tee shirts, etc.

G Only Logo

Download Logos

Download the official Grant Victor logos in .zip format. All versions are included.

Download Logos

Single Color Logos

When using a single color logo on light backgrounds, the following are preferred.

Grant Victor Black

To be used when conditions require a single color logo.

Grant Victor Black

G Box Black

This logo mark is acceptable in special circumstances when a single color is required.

G Box Black

G Only Black

This logo mark is acceptable when a single color G only is required.

G Only Black

When using a single color logo on dark backgrounds, the following are preferred.

Reverse Grant Victor

To be used when the logo will be over a dark background.

Reverse Grant Victor

Reverse G Box

To be used with the G Box logo is placed over a dark background.

Reverse G Box

Reverse G Only

To be used when the G Only logo is placed over a dark background.

Reverse G Only

Grant Victor Cares Logos

Official logos for Grant Victor Cares, a 501c3, non-profit charitable organization.

Grant Victor Cares

To be used in all situations unless conditions require a single color or reverse logo.

Grant Victor Cares Logo

GV Cares Black

This logo mark is acceptable in certain circumstances where a single color logo is needed.

GV Cares Black

GV Cares Reverse

This logo mark is acceptable in certain circumstances when placing over a dark background.

GV Cares Reverse

Download Logos

Download the official Grant Victor Cares logos in .zip format. All versions are included.

Download Logos

Logo Usage

Maintaining the integrity of the Grant Victor identity is critical in building a strong company brand. The following guidelines are designed to create consistency in usage and protect the professional image of Grant Victor.

Safe Area

The following graphics illustrate the minimum clear space required around the logo at all times. Maintaining a safe area guarantees the logo will appear unobstructed and clear of other graphic elements and logos in all circumstances.

Measurement Key

Safe Area

Safe Area With Other Logos

Logo Usage Restrictions (or Don’ts)

To protect our branding efforts, it is Imperative that we maintain proper use of our logo. The following images illustrate what not to do with our brand.

Ommissions

Omitting any part of the official logo is not permitted.

Deformation

Disproportionately stretching the logo is not allowed. Be cautious when sizing the logo to maintain its original proportions.

Additions

Images and text are not allowed inside the safe area surrounding the logo.

Busy Backgrounds

To maintain readability, the logo should never compete with background images.

Low Resolution

The logo should always be crisp and clean in quality. If the image looks fuzzy or blocky, use a higher resolution version.

Repositioning

Rearranging any part of the logo is not allowed.

Color Changes

The logo colors are specifically designed to create instant recognition. Changing the colors is not allowed.

Effects

Adding effects is not allowed. Always render the logo in its original form.

Low Contrast

Lack of contrast makes the logo difficult to read. Consider using a reverse logo where appropriate.

Official Grant Victor Colors

To reinforce the recognition of our brand, we must use color consistently in everything we produce. Refer to the following color pallets and formulas when creating documents and files.

Core Colors

For use in all branding materials.

EMPIRE

RGB: 206, 14, 45
HEX: #CE0E2D
PMS: 186 C
CMYK: 12, 100, 91, 3

ONYX

RGB: 35, 31, 32
HEX: #231F20
PMS: 419 C
CMYK: 70, 67, 64, 74

Secondary Colors

Supporting accent colors for use in layout and design elements.

MIST

RGB: 230, 232, 232
HEX: #E6E8E8
PMS: 7541 C
CMYK: 9, 5, 6, 0

DUST

RGB: 184, 188, 188
HEX: #B8BCBC
PMS: Cool Gray 4 C
CMYK: 28, 20, 22, 0

SMOKE

RGB: 114, 117, 117
HEX: #727575
PMS: 424 C
CMYK: 57, 46, 47, 12

ASH

RGB: 77, 81, 81
HEX: #4D5151
PMS: 445 C
CMYK: 67, 56, 56, 34

BIRCH

RGB: 189, 177, 145
HEX: #BDB191
PMS: 7534 C
CMYK: 27, 26, 46, 0

ASPEN

RGB: 153, 118, 71
HEX: #997647
PMS: 4655 C
CMYK: 36, 49, 80, 14

EDDY

RGB: 67, 150, 153
HEX: #439699
PMS: 7459 C
CMYK: 73, 24, 39, 2

CURRANT

RGB: 94, 9, 25
HEX: #5E0919
PMS: 208 C
CMYK: 35, 98, 80, 56

Fonts

Official font sets vary depending on the medium. Choose the correct font for the medium in use. Consistent use of fonts builds familiarity throughout our communications.